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Replic
Branding
Art Direction
UX/UI Design
Client: Replic
Agency: Pampa Blu
Replic is an online store selling machines and spare parts for owners and technicians of the hospitality sector. As part of Pampa Blu, we were commissioned to develop the brand, from giving it a name, to creating its visual identity and designing its e-commerce user interface.
Recambios
en un clic
The first thing we approached was creating a branding strategy to define the brand's personality and values. From there, we came up with the name Replic, inspired by a simple concept: recambios en un clic (spare parts in one click).
We also developed a logo and graphic identity around the idea of the square. This shape works as a unifying element of the brand and represents the most simplified version of all shapes in spare parts, aswell as Replic's digital idiosyncrasy.
I also developed a visual language through symbols representing each of the categories of products available in Replic's catalogue.
These symbols are framed in square shapes as well and can function as tiles to create brand patterns.
When the foundations of the brand identity and marketing strategy was ready, it was time to develop some of the brand applications: packaging, uniforms and e-commerce.
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