"El Origen del Sabor Europeo" ("The origin of European flavour") is an advertising campaign aimed at promoting 3 Spanish fruits recognized with a protected designation of origin emblem: Plátano de Canarias, Kaki de la Ribera del Xúquer and Picota del Jerte.

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As part of the AGR Food Marketing team, I was tasked to design a website that would translate the look and feel of the visuals created by the collaborating agency Zapping into a virtual space, communicating the quality and differential values of these fruits.